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Google’s Over-Optimization Update and Penalties

The internet marketing world is all stirred up these past few months. Webmasters from all over the world are filled with anger and upset about changes taking place with SEO. So what’s all the buzz about? Google is at it again with more updates to their golden search engine. First there was the page layout update, then came the Panda update. These two updates alone caused so much fear and anxiety in the SEO world. But that was not the end to changes happening at Google. No. There were more things that changed and there is more to come in the future.

Honestly, you cannot blame the biggest search hub on the planet, can you? I personally cannot stand it when I do a search for something and  the first few results are poorly thrown together websites that were not authoritative at all. These sites had manipulated Google’s algorithm, which had allowed them to scale past authority sites, gain a good position on search results pages and eat up all of the good, natural traffic. How is this far to the honest hard working sites with good, original content? Come on, did these guys really think Google was going to keep letting this kind of behavior ruin their reputation? I think not.

Anyways, back to the topic at hand. The powerhouse of a search engine has the web in a buzz once again with their newest update which targets sites that are OVER-optimized. And yes, there are many of these sites popping up every few minutes on the web. And Google’s filters are setup to catch anyone using over-optimization methods to manipulate their algorithm.

What if you don’t mean to overly optimize your content, but got the big penalty anyways? Well, chances are you were not writing your content in a natural, free-flowing way or you were trying to get the point across to your readers by repeating the same words repeatedly. There are many things that might raise a red flag with Google, so it is best to just create a site based on a topic you are educated in or passionate about and write unique, original content. Then you will have nothing to worry about.

What is over-optimizing? Well, only Google knows for sure what they consider optimization heavy content is. However, here are some ideas you might want to consider. First of all we already mentioned repeating the same words over and over. Well, this is considered keyword-stuffing and search engines never really liked it to begin with. It makes a site look spammy and readers are turned away by it. Secondly, if you are trying to manipulate Google’s search results by buying 100’s of unnaturally built links from SEO wannabe firms, then that raises a huge red flag right away. You really have to be careful about someone who offers you 500 links using the same or similar anchor text for each link they create. And lastly if you are adding your main keyword in your domain name, title tag, h1 tags, h2 tags, image alt tags, in bold or italics and so on, it looks like you may need to stop doing that. That is simply over-optimization at it’s finest.

Look, if you are doing things the right way, you will know it. There is no reason to worry if you are creating sites based on your own knowledge or research you have done. Of course there will always be people that will find new methods to manipulate search engines, but they will be caught eventually because Google is not about to let it’s search results get flooded with spam if they can help it. And I think they have enough cash to backup their plans to weed out the dirt and allow fresh, budding content to flourish.

If you have been over-optimizing your websites, this can easily be undone. If you truly have good knowledge about the information you write about, go ahead and rewrite it as naturally as you possibly can. Only bold items you really want to put emphasis on. And try to create a site that you know people are really going to enjoy visiting. A good user experience is what you and Google are aiming for in the end.

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