White Hat Link Building Techniques

White hat techniquesIf you are worried about the latest Penguin and Panda updates Google recently released on their search engine, then maybe your link building tactics were a bit __ hat instead of “white hat”. In any event, you might be thinking SEO is dead now. The fact of the matter is SEO will never be dead. Webspam and tactics other than “white hat”, however, will die.

So, what kind of link building techniques are accepted by Google? Well, only the search hub and their employees can tell you 100% what is acceptable. However, we can give you a couple of ideas that can help you a bit. Obviously quality is a very important factor to consider. And if you want to gain a nice ranking, quantity is also pretty important.

First, you need to build your site, adding plenty of unique content that is compelling and engaging. The most important thing you need to focus on is user experience. If you have sticky content that is well written, you are off to a good start. Also, be sure to break up long, drawn out paragraphs into more pages. People hate to read text bundled up and shoved together. Plus, you need your visitors to move through your site, rather than only visiting one page, right?

Next, start your link building the right way. A press release distribution is a great way to get the news out there that your site is officially launched. This will grab the attention of other news sites that are looking for news stories to post to their own sites. Typically they will give a link to your site after telling their readers about your site. Then their readers will share with their friends if they like what you have to offer.

Does article marketing still work? You will be surprised to know that yes, it does. However, it needs to be carried out properly. Remember, webspam is a huge no-no. So, no more spinning content and distributing it to thousands of article directories. I’ve already mentioned this previously that if you cannot write unique articles, rewrite them by hand and DO NOT spin your content. Write an article that follows the directory guidelines, submit it and write a new one from scratch for another directory. No two should be the same. For quality sites to submit to, do a quick search on google and only submit to the top 20. Then move on.

How else can you build backlinks? Well, you can get the conversation started about your site via discussions on forums and chat boards. But, do not try to manipulate search engine results by creating a bunch of forum profiles. Remember, to stay on track and only employ “white hat” methods. By starting the conversation, links will come naturally.

How else can you get people to discuss your content? Social media is your best bet. Create a page for your business on Facebook, Youtube and Twitter. This is the best way for people to share your content and stay updated. You can also share your link via blog comments on related posts. But, keep this minimal and do not spam. Blog commenting is still alive, but practice caution with going overboard.

I’m sure there are other ways to build quality links that are acceptable. If there is any tactic that seems questionable, chances are it’s not worth risking your rankings so run far far away from it. Forget any __ hat methods you previously used. Only use “white hat” methods from now on! It sure is easy to cheat, isn’t it? But ask yourself this: is it worth risking your rankings? Food for thought!

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2 Responses to "White Hat Link Building Techniques"

  1. Agus says:

    nice post

    But how about link directory! It still work or not???

    • admin says:

      Yes, if it is not abused. Also, when you submit your site to a web directory do not use keyword “anchor text”. Treat it as if you want to be recognized for the site’s name and not any “money site” keywords. Use the domain name/site name (www.sitename.com, SiteName.com, SiteName) as the anchor. Hope that helps.

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