Google Penguin – How to Recover

Google Penguin updating algorithmDid you notice a drastic drop in traffic on your websites after April 24th, 2012? Chances are Google slapped your site with the latest Penguin update. The search engine web company has released a ton of updates these past few months that in turn, have resulted in a ton of sites dropping from their search results pages or losing rankings.

The easiest way to tell if you have been slapped with a panda or penguin penalty is by the dates you lost most of your organic traffic from Google. Again, if it was after 4/24 then it was the pesky penguin. If it was before 4/24 then it was probably Panda or the new layout algorithm that affected your rankings.

So, how do you recover from the Penguin update? Well, first of all you need to understand what this little penalty is all about. It is an update to target webspam. If you put spun content on your site or create backlinks with spun content, then that is considered webspam in Google’s eyes.

Do you do article marketing? Chances are you submit an original article to Ezine Articles, then spin that same article to 50 – 70% uniqueness then submit each spun article to thousands of directories. That is also considered webspam.

Do you create web 2.0 pages with spun, copied content? Do you leave spammy web comments on blogs? Do you create thousands of forum profiles with your link in the bio? Do you submit spun content to blog networks? Do you create hundreds of thousands of links using the exact same anchor text? These are all examples of factors that can hurt your site rankings.

All those backlinking methods still work, if done properly. Your link profile needs to look as natural as possible. There is nothing natural about 1000 bookmarks pointing back to your site with the same description and title on the same day. There is nothing natural about thousands of spammy blog comments accumulated in a day.

I think by now you get the idea. The target in the Penguin update is webspam. Wash your hands of it and create unique content that the search engine will eat up and spew out into their algorithm. You can still create web2.0 properties, but write them manually and stay on-topic. You can sprinkle in LSI keywords, but do so naturally.

Can a site recover if it is already flooded with webspam? Well, if the content is on-site, then just rewrite everything from scratch. If the webspam is external, it might take your site a long time to recover. If you are able to have those “bad neighborhood” links removed, great! If not, you may need to wait it out. Google will constantly be updating their algorithm to provide the best user experience they can. The best you can do is make sure your content is golden.

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